Liverpool to set up coaching academy in India

Posted on by SoccerPunter

English Premier League giants Liverpool on Wednesday announced their maiden foray into India through a coaching academy aimed at building football culture in the cricket-mad country.

Reds legends Ian Rush and Steve McMahon revealed plans to launch the academy in October, saying the intent was to discover new players as well as develop the club’s support in the country.

“There is incredible passion for football in Asia,” McMahon told reporters in New Delhi. “There is a vast reservoir of football talent in India that needs to be groomed at the right age.

“We not only aim to nurture the young talent at the right age but also cultivate them into players of the future.”

India has long been uncharted territory for English clubs but since the advent of satellite television, there has been a huge upsurge in viewers across Asia.

“The game is very popular in India,” said McMahon, now a respected TV commentator. “Of course cricket is the main sport but we get many millions of viewers from this part of the world.

“Ninety per cent of the Asians support Liverpool or Manchester United according to the TV ratings. So it’s lots and lots of support.”

The academy will first be set up at the Genesis Global School, an elite private school on the outskirts of New Delhi, before opening more centres across the country, to be part-funded by local real estate company Carnoustie.

Though football’s popularity in Asia often concentrates on the far eastern markets of China, Japan and Korea, the potential for marketing the game in India has made several EPL clubs sit up and notice.

The recent takeover of Blackburn Rovers by India’s Venky’s group made headlines, and the launch of the Liverpool academy is seen as a major step towards getting a foothold in the country at a grassroots level.

Rovers were set to become the first English Premier League side to play in India but their one-off exhibition match in the western city of Pune last month was cancelled following bomb blasts in Mumbai.

Steven Turner, the head of Liverpool’s International Football Academy, said the club’s arrival in India would be followed by opening centres in the more lucrative market of China.

“It is very, very difficult to compare the markets in India and China,” he said. “I do understand that China has more followers of the game than India. We are looking to connect with fans all around the world.

“We want to take our academies to as many parts of the world as possible. China will be our next stop.”

The Indian football team enjoyed considerable success in the 1950s and 1960s when they won two Asian Games gold medals but later lost their way.

The national side languishes at the 158th place in international rankings, sandwiched between Palestine and St. Vincent and the Grenadines.

But Rush, who scored a record 346 goals in 660 appearances for the Reds, even suggested that football would one day replace cricket as the most loved sport in India.

“Cricket is holding back football in the country,” said the former striker. “Football is the most watched sport in the world and I don’t see why it can’t topple cricket in India.

“You don’t have the infrastructure for football as you have for cricket. If you support football financially the way you do for cricket, it will start to show soon.”

Be the first to comment:

Write a detailed comment of at least 350 characters to earn a reward point.
Results and Fixtures

Top Soccer Tipsters
Today Predictions in Tipsters Competition
Unknown netscaper posts a Over / Under tip on RB Leipzig vs Manchester City
22 minutes ago
Unknown netscaper posts a Over / Under tip on Celtic vs Lazio
22 minutes ago
Unknown netscaper posts a 1X2 tip on Dynamo Dresden vs Hallescher FC
22 minutes ago
Unknown netscaper posts a Over / Under tip on Tolmin vs Bilje
22 minutes ago
Unknown eLDonkay posts a In-Play Over / Under tip on Cimarrones de Sonora II vs Orgullo Reynosa
26 minutes ago
Unknown eLDonkay posts a In-Play Over / Under tip on Puebla vs Monterrey
26 minutes ago
Unknown eLDonkay posts a In-Play Over / Under tip on Deportivo Binacional vs Alianza Lima
26 minutes ago
Unknown teomacd posts a 1X2 tip on Necaxa vs Cruz Azul
36 minutes ago
Unknown teomacd posts a 1X2 tip on Pumas UNAM vs Querétaro
36 minutes ago
Unknown jpBenfica posts a 1X2 tip on Benevento vs SSC Giugliano
49 minutes ago
News Headlines
Superior H2H Statistics
H2H Home Team Advantage
H2H Away Team Advantage
Top Football Clubs
Worst Football Clubs
Top Draw Teams
Teams Home Win 100%
Good Home Teams
Poor Away Teams
Platinum Membership Testimonial

Top Singles Tipsters
Out of Form Tipsters
Tipsters Competition
Tipsters Competition Review
Soccer Predictions
Soccer Tips

Be a fan of our Twitter and Facebook Page
Soccer Analysis

Arbitrage Picks

Arbitrage is an effective way to make guaranteed profits without losing your money.

Soccer Statistics H2H

Soccer Statistics

Analyze soccer matches, inclusive of past results, head to head stats, today match fixtures, live soccer odds, players and team form.



Check the latest and fastest live score results for all football matches. Know who are the goalscorers, yellow card and red card offenders.

Soccer Bet Help
Pick a Country or Region

Get the listings of soccer leagues and competitions for each region, including past seasons results and football statistics.

Match Preview and News

Copyright © 2002-2023 SoccerPunter Pte. Ltd. All rights reserved.